Case Study

Evaluating New “Eco-Friendly” Appliance Concept and Messaging

Issue:

A home appliance manufacturer wished to evaluate two concepts for an “eco-friendly” alternative to its current product.

Approach:

Used our proprietary methodology, (IQ)²™, to conduct two webcam-enhanced, online focus groups among current owners and potential purchasers in six states.

  • Investigated product shopping and purchase decision-making attitudes and behaviors.
  • Uncovered consumer language regarding the product.
  • Determined customer/prospect interest in product.
  • Identified points of confusion in product description.

Results:

Insights empowered client to move forward confidently with the winning concept, and better connect with customers and prospects by revising the product description with our feedback.