Case Study

Assessing Effectiveness of Holiday Advertising for Major Retail Office Supply Store

Issue:

Major retail office supply store sought to determine if holiday shopping presented a viable opportunity.

Approach:

Utilized EveryWare™ to conduct in-store intercepts among holiday shoppers during three consecutive holiday season to gain insight on issues such as:

  • Advertising and signage awareness;
  • Holiday shopping opinions; and
  • In-store experience Data collected via PDAs (2008/2009) and tablets (2010) at three stores per market in four markets each year.

      Results:

      Determined store should continue promoting holiday shopping.

      • Offered insight into customers’ shopping processes.
      • Identified precise type of advertising that would increase purchase behavior.