Vicky Griffin

Vice President

Vicky Griffin is a Vice President at the Blackstone Group with over 20 years of experience in market research and client service. Her deep experience in all areas of market research – primary and secondary, consumer and B2B, domestic and international, questionnaire design and advanced analytics – has fueled successful partnerships with clients in a wide range of categories, including utilities, electronics, telecommunications, financial services and healthcare. Vicky is particularly experienced in large scale, global and continuous tracking research projects, which she spent 15 years managing during her tenure with Ipsos.

Vicky has directed hundreds of studies, from design through analysis and presentation, employing the complete range of data collection methods, including Web, telephone, in-person, and mail surveys.  She is a quantitative research specialist with core strengths in brand & communications and satisfaction & loyalty, however she also plays a central role in Qualitative research and Qual-Quant studies at Blackstone Group.

Vicky has a Bachelor of Science degree in Management with a double minor in Marketing & International Business from Purdue University.