SEQUALS™

Customer satisfaction is a risky business.
We help make it less so.

Do you know which of your customers are most satisfied? Those who are leaning toward the competitor? The costs of losing customers can be great, putting your market share and growth plans at tremendous risk. The Blackstone Group has developed a unique, integrated program for improving customer satisfaction and loyalty called SEQuaLS™ (Strategies for Enhancing Quality, Loyalty and Satisfaction). With SEQuaLS™, you will be able to:

  • Characterize dissatisfied consumers and pinpoint their issues;
  • Identify product/service improvements and innovations for continued loyalty; and
  • Provide models for Customer Loyalty Index (CLI) and ROI