SEQUALS™

Customer satisfaction is a risky business.
We help make it less so.

Do you know which of your customers are most satisfied? Those who are leaning toward the competitor? The costs of losing customers can be great, putting your market share and growth plans at tremendous risk. The Blackstone Group has developed a unique, integrated program for improving customer satisfaction and loyalty called SEQuaLS™ (Strategies for Enhancing Quality, Loyalty and Satisfaction).

• Detecting dissatisfied consumers and pinpoints their issues
• Identifying product/service improvements and innovation for continued loyalty
• Providing models for Customer Loyalty Index (CLI) and ROI

Read more about SEQUALS in action:

Keeping Long-Term Tabs on Satisfaction to Retain and Win Customers

“Exploring the Decision Making Process of Key Accounts”