Your brand is multi-dimensional.
Its research should be, too
The Blackstone Group strongly believes that image, positioning, segmentation and branding are closely interrelated. Persona IPB™ is Blackstone Group’s system that is designed to reveal connections between these dimensions, in order to enhance and fine tune a brand or company in the eyes of your customers.
Persona IPB is an advanced research method of:
- Measuring and analyzing products and services on all dimensions: image, positioning, segmentation and branding
- Combining the analysis for a more robust analysis
- Providing clear, actionable next steps for a strategic edge
Read more about Persona IPB in action:
“Creating an Internal Brand for Competitive Difference”
“The Right Dose of Branding and Price for a New Antibiotic”