PERSON IPB™

Your brand is multi-dimensional.
Its research should be, too

The Blackstone Group strongly believes that image, positioning, segmentation and branding are closely interrelated. Persona IPB™ is Blackstone Group’s system that is designed to reveal connections between these dimensions, in order to enhance and fine tune a brand or company in the eyes of your customers.

Persona IPB is an advanced research method of:

  • Measuring and analyzing products and services on all dimensions: image, positioning, segmentation and branding
  • Combining the analysis for a more robust analysis
  • Providing clear, actionable next steps for a strategic edge

Read more about Persona IPB in action:

“Creating an Internal Brand for Competitive Difference”

“The Right Dose of Branding and Price for a New Antibiotic”