Michael Burmester

Senior Vice President

Mike Burmester, senior vice president, specializes in quantitative research and has done extensive work in the technology, consumer packaged goods and energy/utilities industries, with more than 30 years of experience. His expertise includes using multi-mode methodologies – telephone, internet and iPad-enabled, in-person surveys. Mike directs customized studies employing the complete range of data collection methods.

Mike applies conjoint/discrete choice and other sophisticated multivariate analytical techniques to provide better insights and optimal solutions to business and marketing issues.

He has assessed new product concepts, directed large-scale market segmentation projects, launched major customer satisfaction research programs and conducted numerous product use and taste tests. Mike has also provided advertising, communication and branding research for many Fortune 500 companies.