A name is an invaluable equity.
Invest in making it unique.

A unique, effective name is the key to marketing success.  The right name is a powerful contributor to your product's image.  Without the right name, the value of other marketing efforts and expenditures could be wasted.

Namecraft™ is Blackstone Group's exclusive name generation and testing system designed for consumer products, services, computers, electronic products and new businesses.   It begins by providing a thorough understanding of your product's features, benefits, image and target market-as well as those of your competitors.  This maximizes our ability to find the right name for your needs.

Namecraft's approach includes:

• Combining brainstorming, etymology, morphology and computer word formation
• Providing multiple perspectives on your naming requirements
• Pinpointing the names with greatest potential for reaching your target market
• Enabling insights into global naming, through extensive knowledge of languages, cultures and markets

Read more about Namecraft in action:  "Seeing Clearly To A New Name For Eye Lenses"