To market, to market.  Or not?

Making the decision to go to market with a new product, line extension or branding campaign requires analysis of a complex set of variables. The Blackstone Group is skilled at designing highly customized, creative and complex research studies that yield the most effective insights in order for organizations to execute a successful plan. Or in some cases, make the decision not to move forward, saving millions on the bottom line.

The Blackstone Group offers strategic and practical guidance at each stage of product development and marketing: concept testing, taste and packaging tests, product positioning, image and branding, advertising testing and tracking and more.

Senior Vice President Mike Burmester, who has extensive experience in the complete range of data collection methods, including multi-mode methodologies, heads up the Blackstone Group’s CPG and durable goods practice. Mike applies conjoint/discrete choice and other sophisticated multivariate analytical techniques to provide better insights and optimal solutions to business and marketing issues.

Mike has partnered with Fortune 500 companies on projects such as new product concepts, large-scale market segmentation projects, major customer satisfaction research programs, branding research and numerous product use and taste tests.

Case Studies:
Finding The Sweet Spot in the Sugar-Free Cookie Field
Increasing Market Share with a Million Dollar Product
Smoothing The Way For A New Skin Care Product
Assessing Client Vulnerability Across Countries and Languages