Chuck Chakrapani MA, MSc., PhD, CMRP, CIM, FSS is a recognized expert in Marketing Research and Statistics. Dr. Chakrapani has designed and executed strategic plans to drive revenue and profitability using innovative marketing and customer analytics approaches.

As Chief Knowledge Officer and Methodologist of the Blackstone's Advanced Analytics Group (AAG), Chuck provides out of the box solutions for our clients in the insurance, banking, healthcare and technology verticals. His work provides clients with actionable marketing insights and options for rational decision-making. He gives guidance to clients about issues such as predictive modeling, advanced multivariate analysis, data integration, database marketing, and dashboard development.

Dr. Chakrapani is currently the editor of Marketing Research, a quarterly publication of the American Marketing Association, and has authored 10 books and over 500 articles on marketing research and investments. Prior to joining the Blackstone group, Chuck was the Chief Executive Officer of Millward Brown Canada and has held academic appointments at the London Business School in England and at the University of Liverpool.

His experience in consulting and teaching in quantitative methods, enables Chuck and his team to provide unique solutions to business problems. Results have been successfully used to bolster bottom line, reduce churn, improve retention, augment customer acquisition, and improve customer/user satisfaction and loyalty, and provide insight into virtually all areas of marketing.