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Quirk's Marketing Research Review

Blackstone Group… has recently moved to Entryware on Palm PDAs for face-to-face interviewing at on-site locations.

“We capture clean data because the skip patterns have been pre-programmed. There is no need for editing, data entry or data reformatting. We also have the option to record open-end responses…also a huge plus is that you can get reports online on the progress of the study, which you could never do before with paper-pencil." To read more click here

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