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Digging deeper for more robust results
The sophistication and innovation of Blackstone Group’s methodologies allows companies to dig deeper into the data to reveal specific product attributes, consumer preferences, price and promotion relationships and more. Blackstone Group can help your organization find the answers to pressing issues with three different tools designed for more sophisticated analysis:
Chimeric
A hybrid methodology, Chimeric generates both qualitative and numerical findings. Chimeric develops and tests concepts, positions, names, messages, or other marketing elements. This method is well suited for projects that require a combination of exploration, refinement and confirmation.
Multivariate Analysis
The Blackstone Group team of research experts is highly skilled in many different forms of multivariate analysis, including multiple regression, factor analysis, cluster analysis, conjoint analysis, price sensitivity, and discriminant analysis. Multivariate analysis is a core expertise of the Blackstone Group, and the foundation of our ability to unlock research insights with customers.
Advanced Analytics Group
Going beyond traditional modeling, our Advanced Analytics Group (AAG) provides advanced analysis of business issues such as market opportunity and customer loyalty and brand equity. This group of experts can measure the effectiveness of marketing campaigns and model the results to improve target reach and enhance ROI. One of the primary benefits of AAG is that it offers data integration and reporting, providing a 360 degree view of customers for database marketing.