Assessing the Level of Trust of Opinion Leaders Worldwide

Issue:

The marketing research subsidiary of the world’s largest private PR firm required a partner that would assess opinion leaders’ state of trust in various institutions, industries and companies for their high profile, global study.

Approach:

Managed the completion of over 5,000 telephone interviews (CATI) of hard-to-reach, affluent opinion leaders in 16 languages across 23 countries, including:

Americas

  • Argentina
  • Brazil
  • Canada
  • Mexico
  • United States

Asia

  • China
  • India
  • Indonesia
  • Japan
  • Singapore
  • South Korea

Australia

Europe

  • France
  • Germany
  • Ireland
  • Italy
  • Netherlands
  • Poland
  • Russia
  • Spain
  • Sweden
  • United Kingdom

United Arab Emirates

Conducted questionnaire translation and data processing.

Results:

Strict sample management and quality control procedures ensured that the methodology was consistent with previous field waves in
order to yield a comparable data set for analysis.