The marketing research subsidiary of the world’s largest private PR firm required a partner that would assess opinion leaders’ state of trust in various institutions, industries and companies for their high profile, global study.
Managed the completion of over 5,000 telephone interviews (CATI) of hard-to-reach, affluent opinion leaders in 16 languages across 23 countries, including:
Conducted questionnaire translation and data processing.
Strict sample management and quality control procedures ensured that the methodology was consistent with previous field waves in
order to yield a comparable data set for analysis.